Domain Name Choice is Essential to the Success of Your Website

The first step in building a website is the registration of a domain name.  Whether you are building a site to advertise your local business, an e-commerce site, photo or video or music download site, information site, or if you want to start up a website to feature your family dog Spot, the entire undertaking begins with the selection of a domain name.

But you might ask- “What is a good choice of domain name?”.  The answer is, it depends.  The domain name chosen for a family and friends website won’t be as crucial as with other types of sites.  Why?  Because in a case like that you probably don’t really care about gaining a lot of traffic to your website, your site is probably only something you are going to produce for family and friends, to keep them up to date.  So your domain name choice in a case like that is not as critical as it would be if you were looking for tons of traffic to the site.   

So really what is most important in coosing your unique domain is the TYPE of site you want to publish.  If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website.  However…

What if the website is for business?  What if you want it to attract attention?

It really pays to have a domain name that drives traffic to your website or company.  If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named “bobsthingsforsale.com” or some other unrelated name?  The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business.  For example, an antiques website should have a domain name like antiques.com or bobsantiques.com, something that immediately associates the domain name with the theme of the site.  It’s all about branding, and making a lasting impression on the target audience or customers.

You need to search the WhoIs database to find a domain name that has not already been registered.  For your convenience in searching, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose.  After searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it.  If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.