Get Results with Adwords by Using the Google Adwords Keyword Selector Tool

Once you start your ads for your Google Adwords campaign, you must be informed what keywords or keyphrases will be compelling to your target so they can identify your ad easily. Perry Marshall, Google Adwords guru, promotes making full use of the Google Adwords Keyword Selector Tool when doing each ad as it can be of big help to pay-per-click managers and all Adwords users. Among the benefits that this free tool can give you are as follows: finding the most popular and profitable keywords in your niche, and drilling related keywords useful in your other campaigns.  The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective. 

Below are some tips to help you utilize Google Adwords Keyword Selector Tool in your Adwords campaign:

1. Come up with a broad search. Using very specific keywords or keyphrases with regards to Google Adwords may not be a good idea because you only get mediocre results.  Start with a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.

2. Create different ad groups using a set of similar keywords. Having a new ad group in each campaign is a good way to check what is working and what isn’t. In addition, you can refer to the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool so you can easily narrow down your search.

3. Employ a ‘negative keywords’ strategy. One aspect in Google Adwords campaign’s success may need you to remove unneccesary words or those that don’t work for your market and Google Adwords may be tweaked to enable said function. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. If you experience any problem particularly on where to start, just utilize the Site Content feature. As Google finishes scanning your webpage and it’s content, it will offer suggestions of keywords. These may be strong keywords for your niche if your homepage gives data or facts on services and trends in your marketplace. A list of highly targeted keywords in connection to these ideas and topics appear in your results right after the the scanning process has been made.

5. Specify your location.   Many people fail to realize how important adding a location whether it’s a town, city or state to your key term or keyphrase really is. This is especially important if you offer products or services within a particular zone or area; the traffic you can generate from these keywords may be much higher than a general search, and will get you highly targeted, even qualified traffic. You may try adding a keyword or keyphrase with a location so you can discover great combinations for your ad campaign.