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	<title>Web Design Blog &#187; marketing</title>
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	<link>http://www.pixeldesignstudio.com/blog</link>
	<description>Web Design Blog from Pixel Design Studio in Sussex</description>
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		<title>Creative Examples Of QR Codes</title>
		<link>http://www.pixeldesignstudio.com/blog/creative-examples-of-qr-codes_412/</link>
		<comments>http://www.pixeldesignstudio.com/blog/creative-examples-of-qr-codes_412/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 22:29:16 +0000</pubDate>
		<dc:creator>Doug Banks</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://www.pixeldesignstudio.com/blog/?p=412</guid>
		<description><![CDATA[<p>QR codes have seen a considerable increase in usage over the past couple of months, particularly with businesses. Not only do QR codes offer an innovative way of connecting with customers, but they encourage interaction and allow businesses to make &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>QR codes have seen a considerable increase in usage over the past couple of months, particularly with businesses. Not only do QR codes offer an innovative way of connecting with customers, but they encourage interaction and allow businesses to make more of their special offers, online presence and creative marketing.</p>
<p>As more and more companies utilise QR codes for their own business, many people are attempting to stand out from the crowd by being a little more creative with their QR code designs. Here are a handful of creative QR codes we&#8217;ve come across over the past couple of weeks:</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>True Blood</strong></p>
<p><img class="alignnone size-full wp-image-413" src="http://www.pixeldesignstudio.com/blog/wp-content/uploads/2011/08/True_Blood_QR_Code.png" alt="" width="418" height="478" /></p>
<p>The marketing team behind the hugely popular HBO series came up with this designer QR code, brilliantly capturing the essence of the show whilst allowing viewers to find additional content and up-to-date information. This QR code was for season 3 of True Blood, and was the first QR code of this kind to appear on a national television advert (in the US).</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>Help Japan Now</strong></p>
<p><img class="alignnone size-full wp-image-415" src="http://www.pixeldesignstudio.com/blog/wp-content/uploads/2011/08/Help_Japan_Now_QR_Code.png" alt="" width="426" height="442" /></p>
<p>The Help Japan Now QR code is an excellent example of how you can add to the traditional code layout to bring additional meaning and branding to the design. They have extended around the QR code in order to present the internationally recognised Red Cross symbol, as well as using &#8216;fake&#8217; QR codes around the outside to include medical and aid related iconography.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>Fillmore Silver Spring</strong></p>
<p><img class="alignnone size-full wp-image-416" src="http://www.pixeldesignstudio.com/blog/wp-content/uploads/2011/08/Fillmore_Silver_Spring_QR_Code.png" alt="" width="457" height="475" /></p>
<p>This QR Code for Fillmore Silver Spring (a music venue in the US) is a fantastic example of how creative you can be with your QR codes. The code is colourful, eye-catching and contains some excellent design touches and music elements &#8211; improving brand awareness and encouraging reader interaction.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>Discover LA Tourism Bureau</strong></p>
<p><img class="alignnone size-full wp-image-419" src="http://www.pixeldesignstudio.com/blog/wp-content/uploads/2011/08/Discover_LA_Tourism_Bureau.png" alt="" width="438" height="445" /></p>
<p>This superb QR code features subtle design elements that catch the users eye, improving engagement and interaction. The QR code also says a lot about the brand and what the code represents, making an excellent piece of marketing.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>Time Magazine</strong></p>
<p><img class="alignnone size-full wp-image-421" src="http://www.pixeldesignstudio.com/blog/wp-content/uploads/2011/08/Time_QR_Codes.png" alt="" width="577" height="469" /></p>
<p>These superb examples from Time Magazine demonstrate just how much you can play around with your QR codes to create something that&#8217;s unique and innovative, as well as being useful in terms of branding and marketing.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>A Website Survey Makes Sense</title>
		<link>http://www.pixeldesignstudio.com/blog/a-website-survey-makes-sense_164/</link>
		<comments>http://www.pixeldesignstudio.com/blog/a-website-survey-makes-sense_164/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 16:27:12 +0000</pubDate>
		<dc:creator>Doug Banks</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[customer survey]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online surveys]]></category>
		<category><![CDATA[visitors]]></category>
		<category><![CDATA[web performance]]></category>
		<category><![CDATA[webmaster]]></category>

		<guid isPermaLink="false">http://blog.pixeldesignstudio.co.uk/a-website-survey-makes-sense_164/</guid>
		<description><![CDATA[<p>It is fairly easy and even free for a webmaster to use tools to analyse their website traffic, monitor the number of visitors, report of the web pages that have been accessed and the length of time each visitor spends &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>It is fairly easy and even free for a webmaster to use tools to analyse their website traffic, monitor the number of visitors, report of the web pages that have been accessed and the length of time each visitor spends accessing the website.</p>
<p>However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they dislike the site? Was the layout clear or confusing? Was it easy to navigate the website and were they able to find the information they wanted?</p>
<p>A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?</p>
<p>Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, no need to guess, just ask the visitors themselves how they found the site and if they found what they were looking for.</p>
<p>With an <a rel="nofollow" target="_blank" href="http://www.surveygalaxy.com?source=myan002002">online survey</a> webmasters can find out:-</p>
<ul>
<li>How often do people visit the website?</li>
<li>How did they reach the website?</li>
<li>Is their interest in the website for reasons of business or pleasure?</li>
<li>Did they find the information they were looking for?</li>
<li>How easy did they find navigating the website?</li>
<li>Would they recommend the website to others?</li>
</ul>
<p>A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.</p>
<p>An alternative to a more traditional customer survey would be to ask just one or two questions at strategic points. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. To ensure that the questions don&#8217;t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.</p>
<p>Website surveys take the mystery out of working out what visitors think of a website and using <a rel="nofollow" target="_blank" href="http://www.surveygalaxy.com?source=myan002001">Online Survey Software</a> they are quick and easy to design and once implemented will really become the webmaster&#8217;s assistant.</p>
<p>To see a sample website survey please follow the link: <a rel="nofollow" target="_blank" href="http://www.surveygalaxy.com/surPublishes.asp?k=DLILJUIQVJXG">Sample Website Survey</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Google Adsense Profits Mixed In With Affiliate Marketing</title>
		<link>http://www.pixeldesignstudio.com/blog/google-adsense-profits-mixed-in-with-affiliate-marketing_140/</link>
		<comments>http://www.pixeldesignstudio.com/blog/google-adsense-profits-mixed-in-with-affiliate-marketing_140/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 23:04:44 +0000</pubDate>
		<dc:creator>Doug Banks</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[backlink]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog posting software]]></category>
		<category><![CDATA[blog software]]></category>
		<category><![CDATA[blogging software]]></category>
		<category><![CDATA[blogs bloging]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.pixeldesignstudio.co.uk/google-adsense-profits-mixed-in-with-affiliate-marketing_140/</guid>
		<description><![CDATA[<p>Do you have a passion for internet marketing?  Check out these invaluable tools to boost your marketing efforts. I hightly recommend: <a rel="nofollow" target="_blank" href="http://www.diggreviews.net/senuke-review">Senuke Review</a></p>
<p>Google Adsense Profits Mixed In With Affiliate Marketing</p>
<p> Are you a webmaster who needs funds to keep &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Do you have a passion for internet marketing?  Check out these invaluable tools to boost your marketing efforts. I hightly recommend: <a rel="nofollow" target="_blank" href="http://www.diggreviews.net/senuke-review">Senuke Review</a></p>
<p>Google Adsense Profits Mixed In With Affiliate Marketing</p>
<p> Are you a webmaster who needs funds to keep your website running?  Or is your website the only way for you to earn income?  Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you.  With affiliate marketing, you may get a lot of cash pouring into your bank account easily.  And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?</p>
<p> Why Affiliate Marketing?</p>
<p> Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site.  But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.</p>
<p> Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site.  In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site.  The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into.  This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site.  This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.</p>
<p> There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash.  Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.  The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money.  The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.</p>
<p> If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.<br /> In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis.<br /> And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.<br /> So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.</p>
<p> The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.<br /> On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!<br /> If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.</p>
<p> In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities. Such as these <br /> <a rel="nofollow" target="_blank" href="http://www.vanishacne.net/acne-treatment/acne-treatment/acne-treatment-acne-treatment-review.html">acne treatment review</a></p>
<p> Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.<br /> The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.<br /> Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.<br /> Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.<br /> Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page. Choose a specific niche such as <br /> <a rel="nofollow" target="_blank" href="http://www.trimfat.net/detox-diet/detox-diet.html">detox diet</a></p>
<p> Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.<br /> As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here’s Why You Need To Use Landing Pages</title>
		<link>http://www.pixeldesignstudio.com/blog/here%e2%80%99s-why-you-need-to-use-landing-pages_137/</link>
		<comments>http://www.pixeldesignstudio.com/blog/here%e2%80%99s-why-you-need-to-use-landing-pages_137/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 22:04:42 +0000</pubDate>
		<dc:creator>Doug Banks</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[backlink]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog posting software]]></category>
		<category><![CDATA[blog software]]></category>
		<category><![CDATA[blogging software]]></category>
		<category><![CDATA[blogs bloging]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.pixeldesignstudio.co.uk/here%e2%80%99s-why-you-need-to-use-landing-pages_137/</guid>
		<description><![CDATA[<p>Do you have a passion for internet marketing?  Check out these powerful tools to boost your marketing efforts. I hightly recommend: <a rel="nofollow" target="_blank" href="http://www.diggreviews.net/Unique-Article-Wizard">Unique Article Wizard</a></p>
<p>Here’s Why You Need To Use Landing Pages</p>
<p> All the products that you want to sell &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Do you have a passion for internet marketing?  Check out these powerful tools to boost your marketing efforts. I hightly recommend: <a rel="nofollow" target="_blank" href="http://www.diggreviews.net/Unique-Article-Wizard">Unique Article Wizard</a></p>
<p>Here’s Why You Need To Use Landing Pages</p>
<p> All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?</p>
<p> Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?</p>
<p> Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.</p>
<p> Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.</p>
<p> There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.</p>
<p> As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.</p>
<p> Now, you sure won&#8217;t get any conversion if you have posted an ad on your affiliate&#8217;s site without an actual landing page for the potential customer to be redirected into.  It&#8217;s just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product.</p>
<p> If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.<br /> In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis.<br /> And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.<br /> So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.</p>
<p> The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.<br /> On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!<br /> If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.</p>
<p> In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities. Such as these <br /> <a rel="nofollow" target="_blank" href="http://www.vanishacne.net/acne-scar/acne-scar-acne-scar-surgery.html">acne scar surgery</a></p>
<p> Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.<br /> The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.<br /> Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.<br /> Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.<br /> Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page. Choose a specific niche such as <br /> <a rel="nofollow" target="_blank" href="http://www.trimfat.net/diabetic-diet/diabetic-diet-diabetic-exchange-diet.html">diabetic exchange diet</a></p>
<p> Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.<br /> As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.</p>
<p> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Marketing A Company</title>
		<link>http://www.pixeldesignstudio.com/blog/marketing-a-company_132/</link>
		<comments>http://www.pixeldesignstudio.com/blog/marketing-a-company_132/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 12:01:22 +0000</pubDate>
		<dc:creator>Doug Banks</dc:creator>
				<category><![CDATA[Search Engine Optimisation (SEO)]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.pixeldesignstudio.co.uk/marketing-a-company_132/</guid>
		<description><![CDATA[<p>Companies need to get their names out there. Your products can be both of a good quality and be well marketed, but even then if people don&#8217;t trust your company they will be hesitant to buy from you. This is &#8230;</p>]]></description>
			<content:encoded><![CDATA[<p>Companies need to get their names out there. Your products can be both of a good quality and be well marketed, but even then if people don&#8217;t trust your company they will be hesitant to buy from you. This is why companies like Nike or <a rel="nofollow" target="_blank" title="telechart 2007" href="http://wordentelechart2007.jobloger.com/2008/11/05/what-is-worden-telechart/">Telechart 2007</a> work so hard to protect their brands. These companies spend millions and millions of dollars to make themselves recognizable by a mere &#8220;swoosh&#8221; or symbol. That image tells people that the product they are purchasing is of a great quality and it can be trusted to do what it says it does. It is rational that a company doesn&#8217;t want manufacturers getting in the way of their strong brand because then people might see the product as less valuable.</p>
<p>So why don&#8217;t all companies build up a brand. A couple of factors go into this. To begin, creating a brand can be prohibitively costly. Companies will invest tens of millions of dollars to promote their brand to even a modestly recognizable level. That brand is fragile and can be destroyed by a few stupid mistakes or poor products. Also, not every business wants a brand attached to their products. As an example, when a company makes a cheap quality product they wouldn&#8217;t want their name associated with that product because then people won&#8217;t buy the next junk product they put out. Why would you want to build a brand in that case? Simply you wouldn&#8217;t.</p>
<p>Another great type of companies that like to build their brands are <a rel="nofollow" target="_blank" href="http://mystocks.zubieco.com">stock investing</a> companies. That type of company usually has a strong brand for the reason that that is how they make money, through their reputation. Individuals trust stock companies with their hard earned cash for the reason that they have been able to provide a good return in the past. If companies didn&#8217;t have this type of reputation they could just do it alone with some simple stock trading software.</p>
<p>Either way you look at it, having a strong brand is a key for a lot of companies success. It is the main way a company can market the brand they control, and thus sell the products to make their revenues. That is why the law protects company brands so strongly.</p>
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