Top tips for better Magento web design

Whether you own a Magento store or are in the midst of having a Magento website produced, certain things are vital to keep in mind where the design of your website is concerned. You likely already have a good idea of what you want your website to do: it needs to look good, it needs to sell your products, but beyond that you probably don’t know the specifics. You may not know exactly which Magento theme is best for you, or exactly how you will style that theme. You likely haven’t figured out the best ways to prioritise your most important information visually. Even if you know all of this, and have a really good idea of exactly how you want everything to look and function, design is still key. A good design will ensure customers easily navigate your site, and it’s the details that decide whether they will stick around or click away.

Here are some essential tips for crafting the most beautiful, functional eCommerce website possible…

Wise theme choice

There are many factors that play into your choice of Magento theme. From a strictly design perspective you must decide how much work you or a designer is going to have to invest in your site. How much time do you have to give to your theme? If you’re working on it yourself, time may not be a factor in a monetary sense but it is still valuable. If you’re working with a designer, time is money. It’s vital to get a realistic understanding of the budget required for a theme before you commit to it. Have your designer take a sneaky look at a potential theme’s CSS file. Bear in mind themes relying heavily on images take considerably more time to set up and customise than a theme relying predominantly on CSS.

Make the most of your theme

Theme documentation is there for a reason, make the most of it. Be sure you know, prior to buying the theme, how it will deal with certain elements. Does it have a built-in function for CMS blocks? Where will they appear, and how do you go about adding them? Whether you’re a professional designer or a budding enthusiast, the theme‚Äôs documentation can tell you exactly how to go about setting up and configuring your home page. It will reveal how to achieve the basic look you’re going for, and tell you how important customisations can be made. If you are aware of all the options you will be able to get the most from your theme.

Consider informational hierarchy

Organising all your information in a visual way is vital for an online store. You need to understand the type of people and businesses who will be shopping for your product online. If your customer service team is always available, that information needs to be front and centre, with your phone number, in the header of your website. When people know how to get in touch for assistance they find the shopping process far less stressful, which keeps them engaged in the event they become confused. Place other important information such as your contact information, downloadable content, newsletter signup, shipping and return policy, privacy policy etc. in a prominent and predictable position. This is vital information and people assume they will find it in the header or footer of a page. Make sure it’s there, and not somewhere else – if you make it hard to find, they will go elsewhere.

Are you looking for help with your Magento web design? Get in touch, we’re happy to discuss your needs and help you craft the perfect website.

magento by xmodulo licensed under Creative commons 4

About The Author

Doug Banks is the Creative Director at Pixel Design Studio. You can find him on LinkedIn. He has over 10 years experience in project management and the designing and building of websites.